Lígia Leite

Brand & Creative Strategist
Remote
Part-time or fractional

Brand & Creative Strategy Brand positioning, voice and messaging, and the briefs and decks that carry them.
Content & Funnel Systems Content strategy, funnels and automated workflows that connect the pieces, from first click to repeat customer.
Experience & Community Design Events, retreats and member journeys built around a story, online and offline.

Skills & Projects

15+ years
Startup-built
EN · PT · ES

Brand & Creative Strategy

Content & Funnel Systems

Experience & Community Design

The Intuition House

Separate offers become one year-long program

Context

I founded this brand to combine retreats, workshops and online learning in Belgium, Spain and Mexico. The goal was to make revenue recurring, moving from one-off sales to a membership model, and to raise the average ticket.

The Intuition House

What I did

Recruited facilitators worldwide who were working alone, selling one-off sessions for little money, and brought them into one network under a single year-long curriculum, with in-person retreats and community touchpoints. Students now paid for the full year, so revenue grew and became recurring. Facilitators moved to a retainer, plus commission for promoting the program, which made them a partner sales channel, so sales no longer rested on me alone.

An open-air beach restaurant with woven lamps, candles and a turquoise sea behind it

The Intuition House

Outcome

600+ hours of workshops and retreats delivered across Belgium, Spain and Mexico. 94% positive student reviews.

Confidential client

A conference series and its next offers

Context

A wellbeing conference series needed a structure to scale, and a way to connect each event to the offers that came after it.

Confidential client

What I did

Built a content-led growth strategy that tied the conferences and related offers into one customer journey. Worked on the investor and sales pitches, brand messaging and lead-generation campaigns that supported it.

A five-step sponsorship funnel: concept and story presentation, hype kit, get a taste, custom proposal, sign sponsorship

Confidential client

Outcome

The model projected a 40% increase in profit margin. The partnership plan named Soho House and Netflix personalities as targets. These are projections from the plan.

Marketing Strategy

I turn scattered ideas, inputs and constraints into one plan a team can run.

CurveCatch

An influencer event with a story

Context

Held May 2026 for an Antwerp startup running an AI-powered lingerie marketplace, which wanted an event that felt immersive, fun and interactive. The real problem: influencers are invited to events all the time. To earn real excitement, not a post that fulfills a contract or no post at all, this one had to be a genuinely different experience.

CurveCatch

What I did

Created the concept, narrative and guest journey. The creative direction was Bridgerton meets Alice in Wonderland. Designed the details, such as welcome drinks served in lab test tubes and craft stations. Built the pitch decks, landed in-kind partnerships, and managed venue styling, partner coordination and activities on the day.

CurveCatch

Outcome

Recognized internally as a benchmark event for quality, creativity and execution. Strong influencer feedback. In-kind partnerships lowered production costs.

Talho Gondarém

Storytelling menu

Context

A Christmas menu is usually a price list. For a butcher and deli with a history going back to 1927, it was the chance to launch an experiential marketing campaign, in the shop and in people's hands.

Talho Gondarém

What I did

Created the story behind an experiential campaign with in-store touchpoints, then the creative direction, design and copy of the newspaper itself. It carried recipes and calls to action that invited the community in, and customers answered with their own recipes and stories. The format also works as a lead magnet.

Talho Gondarém

Outcome

The shop's first experiential Christmas campaign, with strong customer feedback and an extremely positive sales increase. The figures are confidential.

Euphoria

Storyboards and spin-off concepts

Context

Euphoria is a multi-sensory dining experience by chef Lara Norman, in the luxury hospitality space.

Euphoria

What I did

Drew the storyboards and wrote the production treatments. Planned launches for spin-off ideas, including pop-ups and community workshops.

Guests at a glow-in-the-dark dinner, with neon food on a long dark table

Creative Concepting

I design original concepts from a brand's own story, so an ordinary moment becomes one people remember.

Euphoria

Brand voice for an immersive dining experience

Context

Euphoria needed a story and a voice that fit the luxury hospitality space.

Euphoria

What I did

Built the storytelling framework, brand voice and messaging. Wrote the brand narratives and the investor pitch decks, and led creator and influencer collaborations to carry the story further.

The Euphoria website: The ultimate immersive experience

Talho Gondarém

A 1927 deli finds its voice again

Context

A traditional Portuguese butcher and deli with a strong local history had lost that identity across its marketing and customer touchpoints.

Talho Gondarém

What I did

Defined the narrative, tone of voice and social direction for the rebranding, from ideation and moodboards through copywriting and implementation.

The Talho Gondarém moodboard: architectural monogram, dark green, walnut and archive photographs

Narrative & Brand Voice

I build the story, voice and messaging a brand can use across channels, formats and languages.

Inuka

Roundtables, funnels and 360 hours of manual work

Context

A B Corp coaching platform focused on workplace wellbeing wanted to grow its audience and turn expert conversations into leads. The marketing team also repeated a lot of manual work.

Inuka

What I did

Launched and scaled HR roundtables with industry experts and HR leaders, then turned each conversation into lead magnets, email campaigns and follow-up content. Automated the content funnels and lead-generation workflows, and optimized conference participation and paid media.

Inuka

Outcome

Lead generation up 14% in three months. 360+ hours of manual work automated per year. €25.5K saved on conferences and paid media. Content repurposed at no added cost.

The Intuition House

Funnels from first workshop to booking

Context

The brand needed a way to turn interest in workshops into bookings.

The Intuition House

What I did

Made content the sales engine. Designed and optimized the lead-generation campaigns, landing pages and automated funnels that took a visitor from first workshop to booking.

The Intuition House

Outcome

€200K+ in revenue, bootstrapped and grown through organic content marketing.

Systems & Process Design

I map better workflows, remove the steps nobody uses, and automate what is left. I direct AI the way I would direct a team: I set the strategy and the logic, then lead the build of complex automations and integrations across email, calendars and folders.

Pebl

Magazine, newsletter and socials

Context

An outdoor furniture design company with global distribution wanted a stronger editorial presence among architects, designers and business partners.

Pebl

What I did

Set the tone of voice across the B2B magazine, newsletter and social channels, and ran the editorial behind them: themes, expert interviews, editing and the calendar. Took the same story to the press, with the press strategy, press kit and releases.

Pebl

Outcome

Newsletter open rate above 40%, with an average of about 20 quality leads per send. About 2 quality leads per social post. The magazine reaches 50+ countries.

WePlann

One strategy, three languages

Context

The travel platform served travelers in several markets, so the content had to be accurate and read naturally in English, Portuguese and Spanish.

WePlann

What I did

Planned the content month by month and year by year, and led a seven-person remote team across Europe and Latin America. Researched cities, tours and activities online and on the ground. Wrote and translated in all three languages, from infographics to the product's own wording with the UX and UI teams.

WePlann

Outcome

Hundreds of itineraries and city guides published, consistent across markets. The content strategy ran alongside a 30% rise in organic traffic and a 21% rise in conversion.

Editorial Quality Control

I edit and review for accuracy, consistency and standards, in English, Portuguese and Spanish. Backed by a B.A. in Journalism and a B.A. in Languages & Literature.

WePlann

A small startup, a wide scope

Context

A startup with a small team, so each person covered several jobs.

WePlann

What I did

Beyond the content role: hired, handled admin, represented the brand at trade shows, appeared on camera, and wrote TEDx scripts and investor pitch decks. Traveled to New York and Barcelona to build B2B partnerships. The startup worked with mentors from 500 Startups.

WePlann

Outcome

Strategic partnerships with Disney, Universal and Broadway.

Confidential client

From strategy to the trade floor

Context

A conference startup, where the work goes to whoever picks it up. I picked it up across the board, without waiting to be asked.

Confidential client

What I did

Recruited affiliates, pitched and led partnerships, designed the funnels and wrote the copy. Took the brand in person to trade fairs and networking events.

The main stage at Web Summit, seen from the audience

Confidential client

Outcome

A global event presence at Web Summit in Lisbon and Sifted in London. Campaigns reaching audiences across Belgium, Portugal, Spain and England.

Partnerships & Execution

I deliver with small teams and small budgets: I reuse what already exists, find workarounds, and build the partnerships that fill the gaps.

How I work

01
Audit what exists
Before I propose anything new, I list what the team already has: content, assets, systems, people, past events. At Inuka, one roundtable became lead magnets, email campaigns and follow-up content.
02
Find the idea worth building
I find the idea inside the brand's own story and set the creative direction: the concept, the narrative, and how it plays out at every touchpoint. Then I connect the scattered pieces into one plan and test the cheapest assumption first.
03
Build the system
I map the workflow, remove the steps nobody uses and automate what is left, in HubSpot, Mailchimp, Notion, Asana, Zenler and Google Analytics. I direct Claude, Gemini and ChatGPT the way I would direct a team: I set the strategy and the logic, then lead the build of complex automations and integrations across email, calendars and shared folders.
04
Hand it over
You get the plan, the documents and the system, written so the next person can run them. Remote, in English, Portuguese and Spanish.

Work with me

15+ years across startups, hospitality, wellbeing and B2B, for clients in ten countries, working in English, Portuguese and Spanish.

As a founder and inside small startup teams, I learned to take a goal from strategy to execution with no department behind me. I step in fast, lead without hand-holding, and hand over work your team can run.

Remote from Belgium. Fractional or part-time.